A new generation of clients will soon be knocking on your practice’s door (or visiting your practice’s URL). We’re talking about Generation Z, generally regarded as those born between 1995 and 2012. Although many Generation Zers are still too young to choose their own providers, they’re already starting to make their mark on the healthcare industry. A truly digital generation, many have never known a world without smartphones, Facebook, Netflix, and Amazon. It’s a generation of tech-savvy individuals who will want to engage digitally with their healthcare providers like never before.